Are you barely getting by with your MLM?  Do you work a full time job so you can pay for your MLM?

More than 90% of network marketers spend more every month on advertising, gas to and from meetings, flyers, renting hotel rooms, buying leads, online advertising…

Here’s some frightening stats:

95% of network marketers fail.

The average time in business of a network marketer is less than 90 days.

Most network marketers don’t even make $10/week from their commissions.

The vast majority work full time and drop cash attempting to build a networking business.

Most network marketers don’t learn the tools needed to succeed… they’re never taught how to advertise properly.

The trouble with getting a MLM off the ground is that it costs money to build a sustainable business….

…Or does it?

There is some amazingly effective marketing potential right in front of you, right now.

In fact, you probably didn’t even know you could make money advertising your MLM online while you build it.

Didn’t realise that?

Lead generating systems and affiliate advertising.

Ok, the cat is out of the bag now!

While you generate leads using online marketing systems, you get paid to help other MLM business owners market their own MLMs.

I’m not telling you your old methods are wrong or bad…

They’re just slow.

For you to make enough cash flow to continue marketing…

If you want to keep reps in your organization more than 90 days…

You need to have an SLO: Self Liquidating Offer…  or several…

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I know people that buy new golf clubs every year, expecting the newest, most expensive set will make them a better golfer.

Is that how you run your MLM life?

But… is it the club?

Or is it the golfer that scores well?

Unfortunately, it’s wrong to expect that something external can cause significant changes when the same swing will get the same result!

This is the same affliction I have heard of countless times in network marketing.  People are quick to decide that all they need for success is something new.

Their old MLM company is – for some reason – not getting them what they are after.  The comp plan isn’t good enough.  The product is out dated.  There’s too many competing products.  There’s always an excuse.

The general theme of chaning business is this…

People are looking for an external cause of their failures!

Thus, they change the meaningless external influences to try to improve rather than change their own internal issues.

However, it’s internal tools and implementation – practice using them – that leads to success.

I’m absolutely certain that if I had the worlds best clubs, and gave Tiger Woods my grandfather’s 1970’s vintage clubs, he would still crush me!

What I’m getting at here – if you haven’t already guessed – is that the tools of success are not external.  Tiger has a better set of internal tools than any other golfer he plays against.   Those tools have made him successful.

That’s why there are people in MLM’s that are successful, regardless of the product or company. They have learned, practiced and implemented an internal set of tools that work.

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By now you’ve likely heard the term “attraction marketing” .  But do you have a good description of what it is.

It was not entirely foreign to me, but prior to my education on what it really is to market this way, I had been on the other side…

Companies have done this for years…  maybe you’ve seen some of them?

Home Depot does this type of marketing…  They have free classes at their stores on decorating, painting, building patios… they have books for purchase that teach people how to build, plumb, wire…

So what does this do?  It creates customer loyalty, and when the customer is looking at their next project, they look in the book for what materials and tools they need…

And where do you think the go shopping at?  Home Depot?

Exactly!

This is what attraction marketing  does.

It places you as an expert in the field, such that when someone is looking for a particular item or service,  they will come to you!

In network marketing, this is a powerful piece of leverage!  You position yourself so that people who want to have a successful network marketing business seek you over anyone else, thus putting already committed network marketers into your business.

They want to be there, and you do not have to sell them anything.  It does not matter what your company or product is, because you are what they are buying for your value as a leader… you’ve attracted them to you by showing that you have value – can teach them how to lead and build a profitable networking business.

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You’ve started building your lead lists online, making your calls to the prospects that visit your capture pages…

But while that’s happening, what are you doing to generate leads outside of the cyber world?

When I first started my MLM biz, for the first month or two, there were weekly calls, three way calls, e-mails, webinars…support of the kind needed to get you up and going – fast.  All of it was sell, sell, sell.

I made some prospect conversions, built a grasp of the info and was able to talk shop to anyone – and I did… to the point of scaring off many prospects.

Slowly the communication and support from my upline started to fade.  I found myself working on my own.

Someone in my upline  suggested buying lead lists… which I did, and got a few customers. Let’s just put the concept to rest right now.  Lead lists suck!

You buy supposed hot lists of people who “just signed up”… call them and get hung up on by folks who don’t want to be bothered…who have already been called by other saps who bought the same leads… who don’t want another telemarketer bugging them…

Lead lists are dead.  If you want to practice getting hung up on, go ahead… All you’re doing is chasing.

So, I started listening to another of the CD sets, listening to ideas, learning how to become a leader in the MLM industry…

When I came across a couple simple ideas…

But, how do you know what works and what doesn’t?

One answer is this… Try them!

I had always known to listen to people that had already done what I wanted to do.

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Have you ever posted an ad for your MLM biz online?  Did you know what you were doing when you posted it?

I started out the same way…I littered various social sites with thinly disguised offers that avoided any mention of a networking biz… until some poor sap went for the sugar coated proposition. Then I unloaded all my MLM biz’s stats, promosies and whatever I could to

I’ll give you the success rate in as few words as possible… It sucked!

For some reason I didn’t realize that I was just another gnat swarming around in the over stimulating pages of internet advertising.   I was annoyingly visible, but like the others, not worth swatting at.

You may have seen some of them…and post similar ones for your MLM?

Company XYZ Looking For Hard Working People
Get in on the ground floor
Great compensation
Call me today!
(555) 555-5555

If you’ve done this in the past or are still currently using ads like this…

Let’s get this straight right now, THE MADNESS HAS TO STOP!

MLM success in the past was based on direct sales, telling everyone about your product or company the first time you met them – and every time after that too!

The best of the best today are using internet attraction advertising.

What is attraction marketing?

Direct sales is dead.  Instead you provide value in who you are, attracting people who want to work with you.   From this data base comes networkers who ask to join you with your primary networking biz.

Prospecting online is pretty straight forward.

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Be truthful when you answer this… Have you ever looked critically at what you’re doing to see where you are going wrong?

Seriously, it’s a business killing mistake to NOT ask yourself “What mistakes am I making?”

I know that I have made mistakes in the past.  I’m human… it’s one of the things we do best.  Screw things up! (look at the government… but that’s too long a topic to cover here!)

One of the greatest attributes of a true leader is that they are introspective enough to ask them self “What mistakes am I making?”

To improve as a leader, you have to stop making the same mistakes over and over.  Each mess up is an opportunity to learn.  It requires admitting that you made a mistake and taking the necessary steps to prevent repeating it.  Each mistake requires awareness and an open mind to learn.

MLM biz owners make many mistakes, often because they have never been taught how to lead a business.

The biggies that will crush your biz faster than a peanut under an elephant are:

1. Signing up anyone.  Many networkers have been lured by the possibility of making lots of up front money from sign-up commissions, taking little consideration of the ability of their reps to succeed.  Know this: the BIG income you’re after in your business comes on the back end from having a large and successful organization full of leaders.

2. No follow up. Relating to the tendency to sign up anyone, there exists team leaders who don’t follow up and provide direction and coaching – a replicatable system – to help their reps grow their own organizations. Every leader must have one.

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Ever wondered what happened to the reps you signed up?   Why did they stop working at building their down-lines and disappear?

In the past, I’ve had reps do the same thing in my organization.

There were sign-ups in my organization I was sure would become MLM rock stars, but they withered away at the first sign of difficulty.  They didn’t get the immediate roll of income from their MLM and they decided it was time to move on to something else.

Here’s what I’ve learned…

The top 7 reasons your reps quit your MLM are:

7.  Natural born quitters.   Not overly profound a concept here, but you know the type.  They quit jobs, they quit marriages, they quit school.  They quit almost most anything except making excuses because there’s no drive or determination to do what’s necessary to succeed.  The fact that you’re reading this article shows you’re not in this category.

6.  I don’t mean to offend, but his group I term “Diarrhea of ideas, constipation of action”.  These people start all sorts of things but never follow through.  They often start many things  but never finish.  Likely they’ll have joined many MLM’s before yours.

5.  Emotional decision makers. They jump on board your opportunity early based on what they percieve to be a great opportunity.  These prospects will buy anything that gets them hyped up,  but at the first hint of not getting everything they want fast – aka money -  they jump ship to  join the next great opportunity they see.

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