Admit it, your facebook profile page looks like some  85 year old Amish dude who’s never seen a computer set it up…  it sucks!  A goat could have done just as well.

It lacks direction and ads little value.

(My apologies to you 85 year old Amish facebook genius types out there who have figured it out… I didn’t mean to offend you or your livestock.)

If you’re using facebook for advertising, you want to be noticed, so a good start is to look around at the pages of your friends and after seeing what they’re doing, my sage-like advice is this…

Do the exact opposite!

Most of them are those are under-educated wanna-be types that missed the class on setting up a decent profile.

If you’re primary purpose in being on facebook is to build your mlm business, please stop plastering your site with farmville, mafia wars, cartoon me, and various other “business useless” aps that take up your valuable time and turn all your messages into spam.

If you want to send spam, buy some at the grocery store, put a bow on it and snail-mail it (it won’t spoil… I promise).

Your intent is to be professional, personable and provide a page that says you know what you’re doing.

Here’s what you should be doing instead of mailing cans of cured, spiced meat:

Read the rest of this entry

facebook marketing for dummies

If you’ve used facebook you’ve likely been spammed…hard!

It seems that as soon as you’re added as a friend, it’s unleashed… the beast otherwise known as the endless stream of unsolicited offers.  These come often and unwanted, not unlike in-laws.

And then… they start sending you farmville requests, mafia war requests, and every other time wasting application imaginable. I clean out my in-box daily of useless spam.  And I refuse to inflict “the beast” on others.

So the question is:  How can you make your time on facebook (or any other social networking site) efficient and profitable?

There are many paths you can take, and applications you can use it will make your mind swim.  Here’s the basics – the proven methods that don’t take a re-invention of the wheel to get you started.

1. Most important… don’t constantly sell your opportunity.  Never, ever lead with your business opportunity. You must provide value that makes you stand out from the rest. Think of it as a 95% give away, and 5% take away.  Give away valuable information, and then invite your readers to learn more by visiting your web-sites.

If all you do is push your ACN, or Trump Network, or MonaVie opportunity (or whatever other business you belong to MLM or otherwise) you’ll get passed by, reported and likely slapped.  Your supposed mlm building efforts will be spit out before you see any return.

Read the rest of this entry

Headline Essentials

Do your article headlines GRAB attention, or do they whimper helplessly “please take pity and read me”?

According to the news industry, the average headline  will inspire only 200 people out of 1000 to read your ad or start reading your article.  If your headline is weak, you can cut your readers in half.  A strong, exciting headline can double the interest.

Consider that 70-80% of the response is generated in your subject line, so your success is largely dependent of your headline.  Even mediocre copy writing skills in your content will get more activity if your headline pulls them in.

You want to include 4 critical elements in your title to grab attention, and inspire action… which is to have the reader read your article.   So, you must start with a HUGE BANG!

Within 2-3 seconds your prospects decide whether to read your  message or pass by to the next: they scan for items of interest and leave the rest.

Here are four crucial  tips for writing your next “knock out”  headline for your network marketing business.

1. Your Headline Should Be The First Thing The Prospective Customer Sees

No one cares about you, your name, your product, or your company.  If you put this info in your headline, you are wasting your time.  People primarily care about one thing only… to meet their current needs or desires.

Read the rest of this entry

Better Leads

Do you generate lots of leads but find it extremely time consuming to sort through all of them?

The idea is to find yourself on the phone with leads, then sending e-mails, videos, links and following up again at a later time (otherwise known as “networking”).  Then you follow up again to see if they had been able to finally watch the video you sent.  Follow up again, and again and again…playing the numbers game!

It takes a lot of drive to get back on the phone each day and do the numbers again.

Does this sound like your daily activity?  It sure was for me too…

Then you have to deal with how many of the people you follow up with that sign up with your MLM opportunity.  How many of these are real go getters who actually do something significant and become MLM leaders?

If you feel like you’re wasting time, ask yourself these questions:

1. Are the leads you’re getting genuinely decent and qualified leads?   A good lead is one that has genuine interest in network marketing, and is not just joining your business because you “sold” them on the idea so well they couldn’t help but buy in.

2. Where are you getting your leads from and how many of those are qualified?  In this, I mean are you marketing to the general public who have no knowledge of network marketing and don’t know how to do it?  Or are you marketing to people already in network marketing who are willing and able to do the necessary work?

Read the rest of this entry

Training people in the MLM industry, I get asked asked this question frequently.

“What’s wrong with what I’m doing?”

I often get emails like the following:

Warren, I’m on the phone at least 10 times a day with no sign ups.  I send them emails with my company’s presentation on them. No one wants to close the deal. Either people tell me they’re not interested when I follow up or I can’t ever get a hold of them again. The majority don’t review the information and keep putting me off. Regardless of how good the meeting or conversation goes, no-one signs up.   I don’t know what my problem is. !

So…. what’s going on here?

The main thing that comes to mind is this:  Are the 10 conversations per day qualified, or are they just targets?

Here’s the reality of the situation…

You’re either approaching cold prospects who have no interest in the MLM industry (and you didn’t ask questions to find that out their qualification) or you’re “attracting” 10 new people a day with your untrained advertising who are already involved in the industry but are not actively looking for what you have.  They may become prospects in the future, but they’re not today.

If you purchase lead lists… good luck!   They’re more likely to be “suspects” at best.

However, if you’ve created a lead funnel like what I help people create at MLM Growth Explosion, or you’re using something like PPC, then you’re getting QUALITY prospects … and 10 leads a day like that might just be the real deal!

Read the rest of this entry

Do you have your online marketing system yet?

I hope you answered yes.  If you did, are you getting the results you wanted?

A marketing system is something that should simplify your life.  You stay consistent with it, doing your regular daily tasks (a previously planned and executed daily method of advertising) and reap the regular and consistent results that come with your efforts.

The acronym for SYSTEM is this:  Save Your Self Time Energy & Money.  If this acronym does not accurately describe your current system, your system needs work!

I think we all recognize the equation Time=Money.  This is likely the most important reason a marketing system is needed.

You are marketing your MLM to not just anyone….You want to focus your marketing on your target group: other network marketers!  This enables you to make the most of your time. The intention is to put your marketing in front of as many people as you can who area already interested in network marketing opportunities- which is what online marketing allows you to do.

Read the rest of this entry

Does your capture page scare people away?  Do you wonder why you have so many visits, but so few sign-ups?

When creating a lead capture page your goal is entice the visitor to take action and capture their name and email. There are several elements to an effective capture page but these 7 are the most essential in my mind since they’ve been helpful in the development of my own lead capture pages.

1. Create a Compelling Headline

The headline is the most important part of your sales letter because it must capture attention instantly and also fuel interest. Headlines should evoke an emotional response by pointing out a significant problem and the solution to that problem.   Without a strong compelling reason to read on, the visitor will leave your web page.

2. Bullet Point Your Benefits

When crafting a lead capture page, another important component would be your bullet points.  The bullets are designed to further drive home what has been brought out in the headline and the body copy of the page.

3. Clear Call To Action

This is what makes the visitors take action. It gives them a quick run down of what they are getting by opting in. One thing to make sure is that the Call To Action is visible at all times.

4. Visible Opt-In Form

This is where you want your visitor to get to. Believe it or not the way you set up your sign up box on your lead capture page is really important. You don’t want to ask your reader to give you too much information in the first shot or you might scare them off. General consensus points to asking for name and email address. Your subscription box code can be found within your autoresponder. By placing this code on your lead capture page the readers that opt in will immediately begin to receive your auto responder messages.

Read the rest of this entry

It’s Black Friday -the busiest shopping day of the year.  So to celebrate the pinnacle of consumerism, I thought it would be fun to cover the most common emotional triggers for purchasing.

I want you to think back to a recent purchase you made.  What was it?  Groceries?  Health food/supplement?  TV? Car?  Home? Vacation?

What was it that prompted you to make that decision to buy?

More than likely it was one of the 7 biggest reasons you buy anything – considering you’re part of the 95% majority of the population. The psychology of selling has focused on these 7 reasons forever.

When you’re posting ads, articles, sales pages, capture pages and so on, you need to take advantage of the reasons people buy.  It’s called emotional response initiating, and if you’re not doing this, your sales will be very limited.

The chances are that you’re already selling a product or service for a MLM company that already has had their marketing masterminds figure out how to sell.  Your task will be to use them in your ads that sell you- the leader of your growing MLM business.

You have to use these 7 methods, singular or combined to improve your sales, regardless of the product you’re selling.

1. You want to save money. Everyone wants a deal, you included.  The internet allows people to shop globally, looking for the best prices.  All media advertises “SALE” “Savings” “Cash Back”.  It works!  How can you make your products have more value per cost?  Either decrease cost, or increase value!  If you’re selling you as a team leader, you need to increase your value.

Read the rest of this entry

Affiliate marketing.  Why would anyone want to do that?

There are people that absolutely despise affiliate marketing,  others who think you can’t do without it,  and the furthest extreme are people that do nothing but affiliate market!  What does it all mean?

There’s good, and bad ways to use affiliate marketing.  Everyone has their ideas, and everyone is entitled to their opinions, likes and dislikes.

I’ve heard people complain that affiliate marketing is not what you want to do to build your MLM.  The argument is that it can distract you from your true purpose, which is to build your MLM business.  I’ve also hear the stats that most people won’t make more than 1-2 sales in their affiliates.

While this can be true, I feel people may be losing sight of the intention of using affiliate marketing.  It’s purpose is not to consume your entire focus, but rather to be a secondary stream of income that allows you to pay for the advertising you’re doing for your MLM business.

3 considerations about affiliate marketing:

1. The Primary Objective Of Affiliate Marketing is to keep reps in positive cash flow.  When used properly, affiliate marketing provides needed income while the person using it is learning how to build their MLM business.  Instead of all their commissions going back out to pay for marketing, they can put their MLM income in the bank and use their affiliate payments to market.

2.. Learning to be a good networker takes time. And because it takes time to learn how to be an effective network marketer, reps need something to get them in positive cash flow.  By now you’ve likely seen the stats that most network marketers quit by 90 days (the average amount of time a rep stays in a business).  This is because there is more money out than money in.

Read the rest of this entry

Somewhere in my past someone said “… it takes more heart than brains to succeed”.  At the time I believed them…  But, I’m not so sure about that any more.  I now think it takes a good dose of both.

I live in a town that has a long history of mining.  Since the 1860’s, millions of miners have come and gone, buying claims, physically toiling at the task of moving earth to access precious metals.   I respect  these men for having the heart to chase a dream that very few ever achieved.  Somehow the allure of finding the “mother lode” kept them at it.

Miners came from around the country and globe to seek their fortune.  They came with little knowledge of how to mine, little money, and few tools.  Unequipped, they blindly chased their dreams.

Just for a second here,  fast forward this concept a century and a half…  Does it suddenly sound familiar to the current state of network marketing?  Hmmm…

Back to the history lesson.

History showed us that the guy on the work end of a shovel or pick-axe was not the one making the money!  Heart and desire appears to be not the only requisite of success and wealth.  There seemed to be something else…

A fellow by the name W.A. Clark started out this way in mining.  He dug.  He sweated.  He hurt.

He also thought… what were all the miners doing?  The exact same, and achieving the same results – not much!

He questioned what they all had in common besides their work.  They needed supplies!  They needed tools.  And he realized that he could profit from their needs.

Read the rest of this entry