Marketing Archives

Are you barely getting by with your MLM?  Do you work a full time job so you can pay for your MLM?

More than 90% of network marketers spend more every month on advertising, gas to and from meetings, flyers, renting hotel rooms, buying leads, online advertising…

Here’s some frightening stats:

95% of network marketers fail.

The average time in business of a network marketer is less than 90 days.

Most network marketers don’t even make $10/week from their commissions.

The vast majority work full time and drop cash attempting to build a networking business.

Most network marketers don’t learn the tools needed to succeed… they’re never taught how to advertise properly.

The trouble with getting a MLM off the ground is that it costs money to build a sustainable business….

…Or does it?

There is some amazingly effective marketing potential right in front of you, right now.

In fact, you probably didn’t even know you could make money advertising your MLM online while you build it.

Didn’t realise that?

Lead generating systems and affiliate advertising.

Ok, the cat is out of the bag now!

While you generate leads using online marketing systems, you get paid to help other MLM business owners market their own MLMs.

I’m not telling you your old methods are wrong or bad…

They’re just slow.

For you to make enough cash flow to continue marketing…

If you want to keep reps in your organization more than 90 days…

You need to have an SLO: Self Liquidating Offer…  or several…

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By now you’ve likely heard the term “attraction marketing” .  But do you have a good description of what it is.

It was not entirely foreign to me, but prior to my education on what it really is to market this way, I had been on the other side…

Companies have done this for years…  maybe you’ve seen some of them?

Home Depot does this type of marketing…  They have free classes at their stores on decorating, painting, building patios… they have books for purchase that teach people how to build, plumb, wire…

So what does this do?  It creates customer loyalty, and when the customer is looking at their next project, they look in the book for what materials and tools they need…

And where do you think the go shopping at?  Home Depot?

Exactly!

This is what attraction marketing  does.

It places you as an expert in the field, such that when someone is looking for a particular item or service,  they will come to you!

In network marketing, this is a powerful piece of leverage!  You position yourself so that people who want to have a successful network marketing business seek you over anyone else, thus putting already committed network marketers into your business.

They want to be there, and you do not have to sell them anything.  It does not matter what your company or product is, because you are what they are buying for your value as a leader… you’ve attracted them to you by showing that you have value – can teach them how to lead and build a profitable networking business.

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You’ve started building your lead lists online, making your calls to the prospects that visit your capture pages…

But while that’s happening, what are you doing to generate leads outside of the cyber world?

When I first started my MLM biz, for the first month or two, there were weekly calls, three way calls, e-mails, webinars…support of the kind needed to get you up and going – fast.  All of it was sell, sell, sell.

I made some prospect conversions, built a grasp of the info and was able to talk shop to anyone – and I did… to the point of scaring off many prospects.

Slowly the communication and support from my upline started to fade.  I found myself working on my own.

Someone in my upline  suggested buying lead lists… which I did, and got a few customers. Let’s just put the concept to rest right now.  Lead lists suck!

You buy supposed hot lists of people who “just signed up”… call them and get hung up on by folks who don’t want to be bothered…who have already been called by other saps who bought the same leads… who don’t want another telemarketer bugging them…

Lead lists are dead.  If you want to practice getting hung up on, go ahead… All you’re doing is chasing.

So, I started listening to another of the CD sets, listening to ideas, learning how to become a leader in the MLM industry…

When I came across a couple simple ideas…

But, how do you know what works and what doesn’t?

One answer is this… Try them!

I had always known to listen to people that had already done what I wanted to do.

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Have you ever posted an ad for your MLM biz online?  Did you know what you were doing when you posted it?

I started out the same way…I littered various social sites with thinly disguised offers that avoided any mention of a networking biz… until some poor sap went for the sugar coated proposition. Then I unloaded all my MLM biz’s stats, promosies and whatever I could to

I’ll give you the success rate in as few words as possible… It sucked!

For some reason I didn’t realize that I was just another gnat swarming around in the over stimulating pages of internet advertising.   I was annoyingly visible, but like the others, not worth swatting at.

You may have seen some of them…and post similar ones for your MLM?

Company XYZ Looking For Hard Working People
Get in on the ground floor
Great compensation
Call me today!
(555) 555-5555

If you’ve done this in the past or are still currently using ads like this…

Let’s get this straight right now, THE MADNESS HAS TO STOP!

MLM success in the past was based on direct sales, telling everyone about your product or company the first time you met them – and every time after that too!

The best of the best today are using internet attraction advertising.

What is attraction marketing?

Direct sales is dead.  Instead you provide value in who you are, attracting people who want to work with you.   From this data base comes networkers who ask to join you with your primary networking biz.

Prospecting online is pretty straight forward.

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Have you ever posted an ad for your MLM biz online?  Did you know what you were doing when you posted it?

I started out the same way…posting to social sites with vague descriptions purposely veiled to keep the network marketing side hidden until the prospects took the bait.

I’ll give you the success rate in as few words as possible… It sucked!

I was trying to use direct sales marketing in a market that is inundated by hundreds of ads per hour when they surf the internet.  I still can’t believe that I actually though cheesy ads “looking for motivated individuals to join this upstart company” and similar posts.

You may have seen some of them…

Company XYZ Looking For Hard Working People
Get in on the ground floor.
Great compensation
Call me today!
(555) 555-5555

Maybe you’ve done this in the past, or even doing it right now.

Let’s get this straight right now, THE MADNESS HAS TO STOP!

MLM success in the past was based on direct sales, telling everyone about your product or company the first time you met them – and every time after that too!

The current top MLM earners are using attraction marketing online.

What is attraction marketing?

You no longer sell your product directly.  You provide value in who you are, attracting people who want to work with you.   Out of this group of people, you’ll find people that also want to work in your MLM.

So how do you go about attracting prospects?

You’ll need a few tools that you use integrated in a marketing system.

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Have you ever noticed that there are very few people who seem to be making a killing with their MLM?

And you’re not one of them?

It’s staggering to see the statistics of how many people join a MLM and never recover their initial investment.  Sad but true, 97% never make it in their MLM business.

But the other 3% are making so much money they are attracting hundreds and thousands of reps into their businesses.

What makes them so different.

I truly believe I can help you answer that.  Just follow along here for a bit.

I recently watched a couple live webinars from my marketing group in which a guy by the name of David took 2 hours to provide a step-by-step blue print of the exact methods he uses to generate tremendous amounts of leads.

In fact, the week he did the webinars he had over 70 leads in one day.

Simply amazing.

And better yet, he did this is less than 3 months!

Still not impressed?

He had never done internet marketing before starting using the system that was creating insane numbers of leads with!

Just what was that mind blowing system?

Article marketing.  David uses several simple tools available to absolutely anyone with a pulse – and likely even those without a pulse too.

It’s so simple that even I set it up on less than 2 hours a day of work in less than a week, without any prior knowledge of internet marketing or computer programming.

And in reality, I’m pretty much a bozo in regards to using a computer.  I’m smart at lots of other things, but honestly, html scares the crap out of me!

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Has your MLM business imploded while you watch other network marketers EXPLODE their MLM?

I used to go into MLM battle with a single shot rifle and bayonette.  The trouble was, I was fighting in a war where others were using laser guided, remote, computer controlled weapons.  I wasn’t making anywhere near the same progress as them…

You’re here reading this because you have these same issues in your MLM business: still engaged in hand-to-hand combat.

What, exactly, is MLM hand-to-hand combat?  I’m sure you’re familiar with it…

Cold calls, buying lead lists, talking to your friends and family, posting flyers, giving away free samples (they weren’t free to you, were they?).

4 months back I was recruited to the other army.  I lay down my rifle and walked away… forever.

Weapons of mass mlm domination…  sounds daunting if you’re not the one aiming them.

The top online network marketers are using the weapons of mass MLM domination to do just that… DOMINATE their MLM businesses.

By now you’ve heard of pay per click, forums, classified ads, banner ads, social network marketing, video marketing, ezines, solo ads, listbuilders, article marketing…  the possibilities make the mind swim.

For many people, the arsenal of marketing tools is just down-right frightening.

“It costs too much”, “I don’t know how to use a computer”, “I’m not experienced with the internet”.  There are lots of excuses…

Lets get one thing in the open right now…

Fear holds you back, and keeps you right where you are, with exactly what you’ve always had!

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The other day while I was at the coffee shop, admittedly I was eaves dropping as a young man extolled all the virtues of his latest network marketing company on his poor, entrapped victim.  As he blathered on and on about his new super tonic from the rainforest of South America, I was amused by the uncomfortable chair dance of the unfortunate sap who agreed to sit and listen to him explain the ingredients, the comp plan, the amazing ground floor opportunity.

As this continued on, the young man looked up as a someone he recognized passed by.  He briefly slowed his dialog to wave and shout “Hey, Dan!” to the other guy walking past.  I held back a laugh when “Dan” quickly averted his eyes when he recognized who was calling to him, and made for the door at double pace.  As “Dan” avoided confrontation, the uncomfortable squirming of this young man’s prey ramped up, and attention was soon fixed on him again as the benefits of joining were explained.

I actually had to leave before I made a scene, as I was starting to be very amused with the situation and was threatening outright laughter.

Is this how you prospect?

Have you ever seen someone you know purposely avoid you because they know you’re going to try to sell them on your latest and greatest network marketing opportunity?

It’s how I used to prospect, before I realized that this direct sales approach was not effective, and better methods exist that reach way further!

No longer am I chasing leads… in fact they’re now finding me.  I use 5 different tools that allow me to submit articles to over 300 article directories daily.

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It’s ok to admit it…

You’re using old technology, aren’t you?

Well, you’re not the only one.

Most network marketers are using the old ways of networking…  cold calling, buying lead lists, talking with strangers, meetings, bugging friends, family, neighbors.  I’m sure you’re as familiar with those as I am.

The difference is I don’t use those techniques anymore.  Over 90% of people in network marketing will fail because they do not use new methods.

Old school methods and new technology: both can get you to your destination, but one will take you a lot longer!

When I joined my first networking company, I was given the “old school” tactics.  Make a list of everyone you know – family and friends -  and start calling!  Use your company’s sales webinars, sell your product.  Buy prospect lists and cold call them.  Put out flyers.  Generally, tell everyone you know about the great new opportunity that they absolutely have to join because it will change their lives!

As I now see, this is like going through an open market in Tijuana.  There are so many advertising and selling that people stop paying attention and actually want to run away.  Everyone has a pitch, trying to sell to anyone with a pulse.  It’s funny now, watching people trying to do just what I did.  They look like a hungry dog below buffet table, hoping – praying – for some fallout or maybe even some pity.

That method is called “direct sales”.  It is not networking.  Networking involves creating and building relationships, not destroying them the way direct sales does.

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Admit it.  You’re scared of using internet marketing.  There’s too many systems and too many self appointed marketing guru types who claim their system is the only way, and you just don’t know who to trust.

Not too long ago I would have agreed with you 100%.  The results of google searches for online network marketing systems made my mind swim.  How can anyone ever decide who they should follow?  Who’s genuine? Who’s a fake? Which systems are duplicatable, which are scams?

About 95% of network marketers are in your shoes… they don’t know where to turn. Thus, they are not using the internet effectively.

I subscribed to many e-mail lists and had plenty of phone calls from people that couldn’t answer my questions, or wouldn’t listen to what I was in need of.  Maybe that’s partly my fault, because I didn’t know what I needed either.

Online marketing is a relatively new idea in network marketing.  Many of those espousing their methods and systems are not actively pursuing network marketing.  Instead, they’re selling marketing.  There is no vested interest in building a network marketing business, so there is also a lack of understanding how to market a MLM business.

In finding someone to work with, I had several criteria to meet:

First, they had to be a network marketer.  If they are not actively a network marketer with an established MLM business they are building or getting paid from, they’re off the list.  It doesn’t matter what their primary company is as much as that they have one.

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