How To Get BETTER Leads: It’s Easier Than You Think

Friday, December 18th, 2009 at 10:39 am

Better Leads

Do you generate lots of leads but find it extremely time consuming to sort through all of them?

The idea is to find yourself on the phone with leads, then sending e-mails, videos, links and following up again at a later time (otherwise known as “networking”). Then you follow up again to see if they had been able to finally watch the video you sent. Follow up again, and again and again…playing the numbers game!

It takes a lot of drive to get back on the phone each day and do the numbers again.

Does this sound like your daily activity? It sure was for me too…

Then you have to deal with how many of the people you follow up with that sign up with your MLM opportunity. How many of these are real go getters who actually do something significant and become MLM leaders?

If you feel like you’re wasting time, ask yourself these questions:

1. Are the leads you’re getting genuinely decent and qualified leads? A good lead is one that has genuine interest in network marketing, and is not just joining your business because you “sold” them on the idea so well they couldn’t help but buy in.

2. Where are you getting your leads from and how many of those are qualified? In this, I mean are you marketing to the general public who have no knowledge of network marketing and don’t know how to do it? Or are you marketing to people already in network marketing who are willing and able to do the necessary work?

3. How can I further qualify my leads?

You see, if you’re calling, sending, following up, re-sending, following up again and generally busting your butt to get leads converted – who are poor to mediocre MLM business owners at best – you are wasting time.

What you want is motivated, qualified leads who are ready to jump in and take off running. If you have to sell them on the idea of joining, you’ll be selling them on a regular basis to actually do anything (until they give up, which fortunately for you will be within about 90 days).

The solution? Pre-qualify before they can talk to you.

Pre-qualifying a lead involves getting plenty into your sales funnel, and giving them several steps to go through. You’ve probably already seen them… using confirmation e-mails where a lead must confirm that they do want the info being presented, and they have to go answer their e-mail, click on the acceptance link and return to the site. Added steps!

It could be providing site links and stating that they must visit the sites, watch the videos, and contact you back directly… that you are not interested in talking with them until they do what you ask them to do.

Your capture site copy might be changed to read something like “Please do not fill out this form if you do not have at least $1500 to invest into your business.” You might simply word your opt-in pages to weed out people with a negative mind set.

If you’re generating more leads than you can reasonably work with, it’s only logical that you would create more qualifiers so that the people you speak with are much more READY to join.

Make a game out of it. Test out different ways of attracting out only the most committed and interested. Don’t be afraid to actually make it harder for them to get on the list, as long as the copy you use to do that (or the hoop you make them jump through) is likely to attract better quality people, which means people showing a greater willingness to be coachable, and take action, and who don’t mind being challenged.

The way you model this will differ in the details, but ultimately, you can apply this to any offline and/or online marketing funnel.

The only other option is to create bruises on your head from banging it against the wall out of frustration for continuing to do what you’re already doing.

Warren Smith

http://mlmgrowthexplosion.com

406 490-2556
warrenbsmith1 (skype)

Anyone can generate leads. But only the truly gifted can convert quality prospects into reps. Learn from one of the best with this free 1 hour video: http://recruitmorereps.mlmgrowthexplosion.com