You’ve started building your lead lists online, making your calls to the prospects that visit your capture pages…

But while that’s happening, what are you doing to generate leads outside of the cyber world?

When I first started my MLM biz, for the first month or two, there were weekly calls, three way calls, e-mails, webinars…support of the kind needed to get you up and going – fast.  All of it was sell, sell, sell.

I made some prospect conversions, built a grasp of the info and was able to talk shop to anyone – and I did… to the point of scaring off many prospects.

Slowly the communication and support from my upline started to fade.  I found myself working on my own.

Someone in my upline  suggested buying lead lists… which I did, and got a few customers. Let’s just put the concept to rest right now.  Lead lists suck!

You buy supposed hot lists of people who “just signed up”… call them and get hung up on by folks who don’t want to be bothered…who have already been called by other saps who bought the same leads… who don’t want another telemarketer bugging them…

Lead lists are dead.  If you want to practice getting hung up on, go ahead… All you’re doing is chasing.

So, I started listening to another of the CD sets, listening to ideas, learning how to become a leader in the MLM industry…

When I came across a couple simple ideas…

But, how do you know what works and what doesn’t?

One answer is this… Try them!

I had always known to listen to people that had already done what I wanted to do.

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Have you ever posted an ad for your MLM biz online?  Did you know what you were doing when you posted it?

I started out the same way…I littered various social sites with thinly disguised offers that avoided any mention of a networking biz… until some poor sap went for the sugar coated proposition. Then I unloaded all my MLM biz’s stats, promosies and whatever I could to

I’ll give you the success rate in as few words as possible… It sucked!

For some reason I didn’t realize that I was just another gnat swarming around in the over stimulating pages of internet advertising.   I was annoyingly visible, but like the others, not worth swatting at.

You may have seen some of them…and post similar ones for your MLM?

Company XYZ Looking For Hard Working People
Get in on the ground floor
Great compensation
Call me today!
(555) 555-5555

If you’ve done this in the past or are still currently using ads like this…

Let’s get this straight right now, THE MADNESS HAS TO STOP!

MLM success in the past was based on direct sales, telling everyone about your product or company the first time you met them – and every time after that too!

The best of the best today are using internet attraction advertising.

What is attraction marketing?

Direct sales is dead.  Instead you provide value in who you are, attracting people who want to work with you.   From this data base comes networkers who ask to join you with your primary networking biz.

Prospecting online is pretty straight forward.

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Have you ever posted an ad for your MLM biz online?  Did you know what you were doing when you posted it?

I started out the same way…posting to social sites with vague descriptions purposely veiled to keep the network marketing side hidden until the prospects took the bait.

I’ll give you the success rate in as few words as possible… It sucked!

I was trying to use direct sales marketing in a market that is inundated by hundreds of ads per hour when they surf the internet.  I still can’t believe that I actually though cheesy ads “looking for motivated individuals to join this upstart company” and similar posts.

You may have seen some of them…

Company XYZ Looking For Hard Working People
Get in on the ground floor.
Great compensation
Call me today!
(555) 555-5555

Maybe you’ve done this in the past, or even doing it right now.

Let’s get this straight right now, THE MADNESS HAS TO STOP!

MLM success in the past was based on direct sales, telling everyone about your product or company the first time you met them – and every time after that too!

The current top MLM earners are using attraction marketing online.

What is attraction marketing?

You no longer sell your product directly.  You provide value in who you are, attracting people who want to work with you.   Out of this group of people, you’ll find people that also want to work in your MLM.

So how do you go about attracting prospects?

You’ll need a few tools that you use integrated in a marketing system.

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There is something very wrong with our health care industry.
Yeah, this is supposed to be a blog about network marketing… just bear with me a second, because we’re going there after an analogy…
Having worked in health care for 12+ years, I’ve seen – what I would call – a self serving industry grow in the direction of creating dependence.  Patients are told they have to come back, that they cannot take care of their problems on their own and that they require ongoing treatment.  Dependence = money.  Plain and simple.  Keep them coming back, take care of the symptoms, but never treat the cause of the problem.  If patients keep coming back, so does money.
This is a gross disservice and I find it to be insulting of intelligence.  Personally, I won’t return to a provider who won’t make an effort to educate me about what I am being treated for and what I can do for myself.  Thus, in my health care career I have made it a point to educate.  Empowerment is a great thing.  Certainly, there are those who for some reason can’t or won’t take advice and continue to rely on me for care, but this is of their own choice.  I still take every opportunity to help them learn how to help themselves.
Ok, you’ve been waiting patiently for how this semi-rant has any comparison to network marketing.  If you’ve been in networking for some time, you may have run into a MLM team that is operated like your HMO plan: team leaders who give you minimal amount of information on how you can keep your business healthy, old information that is not effective and keeps you returning for more support.  They run on the concept of get the new one in and out fast (sign anyone up), make them dependent (meetings and trainings), and never teach them fully how to succeed!
How did that work for you?  Did your MLM business grow and thrive?  Were you able to provide your downline an effective way to build their businesses?  Or, did you and your company flatline?  95% of network marketers experience this and fail.
Empowerment comes from knowlege that can be easily applied.  You can provide your downline with the information necessary to be able to help themselves and others.  They come to you when the run into new problems they don’t yet know how to solve.  When they are leaders of thier own group and ready for more, you again are positioned to educate them on how to grow their leadership skills.  This is kind of like going through rehab after an injury.  You start with small tasks, and when you can perform those, you graduate to bigger physical tasks until you are capable of doing everything on your own again.
Leaders help you implement the knowlege and skills that they teach you much the same way a therapist or provider teaches you more and more as you advance through the stages of healing.  They provide more information about other methods or systems you can use to improve once you have graduated to a point where you are capable to do more.
That information should come in a series of steps.  Once you have mastered one method of generating leads, it’s time to introduce another.  When you have figured out how to successfully convert your prospects more regularly, you learn another skill.  Your value improves in increments, and your team does the same.  Too much information at once and you overload the system and slow the progression.
Are you ready to get the education that has been holding you back from getting your MLM business healthy?

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