Facebook Marketing: 5 Steps To Page Appeal

Admit it, your facebook profile page looks like some  85 year old Amish dude who’s never seen a computer set it up…  it sucks!  A goat could have done just as well.

It lacks direction and ads little value.

(My apologies to you 85 year old Amish facebook genius types out there who have figured it out… I didn’t mean to offend you or your livestock.)

If you’re using facebook for advertising, you want to be noticed, so a good start is to look around at the pages of your friends and after seeing what they’re doing, my sage-like advice is this…

Do the exact opposite!

Most of them are those are under-educated wanna-be types that missed the class on setting up a decent profile.

If you’re primary purpose in being on facebook is to build your mlm business, please stop plastering your site with farmville, mafia wars, cartoon me, and various other “business useless” aps that take up your valuable time and turn all your messages into spam.

If you want to send spam, buy some at the grocery store, put a bow on it and snail-mail it (it won’t spoil… I promise).

Your intent is to be professional, personable and provide a page that says you know what you’re doing.

Here’s what you should be doing instead of mailing cans of cured, spiced meat:

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Do you have your online marketing system yet?

I hope you answered yes.  If you did, are you getting the results you wanted?

A marketing system is something that should simplify your life.  You stay consistent with it, doing your regular daily tasks (a previously planned and executed daily method of advertising) and reap the regular and consistent results that come with your efforts.

The acronym for SYSTEM is this:  Save Your Self Time Energy & Money.  If this acronym does not accurately describe your current system, your system needs work!

I think we all recognize the equation Time=Money.  This is likely the most important reason a marketing system is needed.

You are marketing your MLM to not just anyone….You want to focus your marketing on your target group: other network marketers!  This enables you to make the most of your time. The intention is to put your marketing in front of as many people as you can who area already interested in network marketing opportunities- which is what online marketing allows you to do.

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Like it or not, it’s officially the holiday season.  I like to loosely wish people “Merry New-Thanksgiv-o’ween-mas” with a slightly cynical side of “bah-humbug”.

I’ll admit, I’m not much of a fan of what consumerism has done to the last 2 months of the year, but I deal with it and try to ensure that I keep focused on what Christmas is traditionally about.  For me, it’s still about Christ’s birth and spending time with my family.  For all I care, most everything else can stay in the media and stores.

As the holidays approach, it is more important than ever to keep focused on what you’re doing to build your online MLM business.  Too many people get side tracked and their business suffers for it.  If you want to keep your commission checks coming in to pay for your Christmas expenses, here’s some considerations you must take.

1. Pushy sales people!  It doesn’t matter if you’re in a store or online: pushy is still pushy.  At this time of year, everyone is selling something.  For a refreshing change of pace, consider offering to help people buy instead of stuffing your product or service down their throats.

2. The sales pitch from strangers.  This applies to online marketing too.  There is nothing I dislike more than meeting someone online for the first time who immediately pitches their service or product at me.  They don’t know me, or what I need.  This is a fast track to being spammed!

3. Holiday specials. Watch the prices on items you consider buying, because in August, September and October they tend to be lower in cost.  The prices often are inflated this time of year so that the 10% sales price looks like a good deal, when you’re really getting the same price you should have been offered in the first place. Don’t be one of these marketers.  You’ll lose customers in the long run due to your dishonest practices.

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You’ve found an MLM to join, but don’t really understand the compensation plan very well?  Not sure if the company is reputable?

No problem, you’re not alone.

There are many out there, and before you join any MLM, as a wise and savvy business person, I hope that you did your homework and found out more about the company – it’s corporate structure, the type of comp plan, how long it’s been in business, where the home office is located and so on.

Unfortunately, most people that join an MLM opportunity never do their due diligence to fully understand the implications and finer points prior to putting their money on the table.

Besides the products your company offers and their marketability, you must ensure the company platform is stable and that the commission system they employ works for you -BEFORE you sign up.

Remember, you are starting a business.  You’re not buying a lottery ticket!

10 of the considerations to make are as follows:

1.  You should avoid any plan that promotes commissions for recruiting additional distributors.  It may be an illegal pyramid.  Commissions should be primarily from sales, not sign-ups.  If it is front end heavy on rep sign up commissions, look carefully and proceed with great caution.

2.  Be wary of a compensation plan that asks new reps to purchase expensive inventory: they can collapse quickly and may also be thinly disguised pyramids.

3. Look at the type of comp plan: Matrix, Binary, Australian, Unilevel, Compresses?  There are benefits to each and some work better than others.  Research the kind offered in your company and figure out if it works for you.

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How committed are you to building an online MLM empire?

If you are serious about marketing your MLM online, you need to treat your advertising campaign like a business. You are the President and CEO of You Inc., and you must weigh every business decision as though there were millions of dollars at stake. Sure, it would be awesome to roll out of bed at noon, post some content in your robe and slippers while you sip coffee on your couch, but the reality is that most of us can’t afford to do that.

You have to measure your daily work in results. The number of  hours spent typing on Facebook or Twitter is not a result: it’s a means to the result.

Replying to e-mails and building relationships is a necessity, but each activity must be viewed as a investment of your precious time.  You can’t put all your energy here to the effect of neglecting other areas of marketing.

As most network marketers run their business as an individual instead of as a group, only so much work can get done in a day.  Time efficiency is an absolute requirement.  Instead of a random approach, there must be a strict plan of action to achieve measurable results.

You got into network marketing because you wanted to make money to have the freedom that comes with it.   Don’t lie to yourself that it’s too hard and you don’t have the time or ability.

Work relentlessly at achieving your goals.

Mike Dillard spent 4 years to become an overnight success.  Cedrick Harris begain network marketing in 1993, and became an industry leader only inthe last couple of years.  The best in our industry struggled and suffered through the lean times to become who they are today.

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Have you ever posted an ad for your MLM biz online?  Did you know what you were doing when you posted it?

I started out the same way…I littered various social sites with thinly disguised offers that avoided any mention of a networking biz… until some poor sap went for the sugar coated proposition. Then I unloaded all my MLM biz’s stats, promosies and whatever I could to

I’ll give you the success rate in as few words as possible… It sucked!

For some reason I didn’t realize that I was just another gnat swarming around in the over stimulating pages of internet advertising.   I was annoyingly visible, but like the others, not worth swatting at.

You may have seen some of them…and post similar ones for your MLM?

Company XYZ Looking For Hard Working People
Get in on the ground floor
Great compensation
Call me today!
(555) 555-5555

If you’ve done this in the past or are still currently using ads like this…

Let’s get this straight right now, THE MADNESS HAS TO STOP!

MLM success in the past was based on direct sales, telling everyone about your product or company the first time you met them – and every time after that too!

The best of the best today are using internet attraction advertising.

What is attraction marketing?

Direct sales is dead.  Instead you provide value in who you are, attracting people who want to work with you.   From this data base comes networkers who ask to join you with your primary networking biz.

Prospecting online is pretty straight forward.

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Be truthful when you answer this… Have you ever looked critically at what you’re doing to see where you are going wrong?

Seriously, it’s a business killing mistake to NOT ask yourself “What mistakes am I making?”

I know that I have made mistakes in the past.  I’m human… it’s one of the things we do best.  Screw things up! (look at the government… but that’s too long a topic to cover here!)

One of the greatest attributes of a true leader is that they are introspective enough to ask them self “What mistakes am I making?”

To improve as a leader, you have to stop making the same mistakes over and over.  Each mess up is an opportunity to learn.  It requires admitting that you made a mistake and taking the necessary steps to prevent repeating it.  Each mistake requires awareness and an open mind to learn.

MLM biz owners make many mistakes, often because they have never been taught how to lead a business.

The biggies that will crush your biz faster than a peanut under an elephant are:

1. Signing up anyone.  Many networkers have been lured by the possibility of making lots of up front money from sign-up commissions, taking little consideration of the ability of their reps to succeed.  Know this: the BIG income you’re after in your business comes on the back end from having a large and successful organization full of leaders.

2. No follow up. Relating to the tendency to sign up anyone, there exists team leaders who don’t follow up and provide direction and coaching – a replicatable system – to help their reps grow their own organizations. Every leader must have one.

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Ever wondered what happened to the reps you signed up?   Why did they stop working at building their down-lines and disappear?

In the past, I’ve had reps do the same thing in my organization.

There were sign-ups in my organization I was sure would become MLM rock stars, but they withered away at the first sign of difficulty.  They didn’t get the immediate roll of income from their MLM and they decided it was time to move on to something else.

Here’s what I’ve learned…

The top 7 reasons your reps quit your MLM are:

7.  Natural born quitters.   Not overly profound a concept here, but you know the type.  They quit jobs, they quit marriages, they quit school.  They quit almost most anything except making excuses because there’s no drive or determination to do what’s necessary to succeed.  The fact that you’re reading this article shows you’re not in this category.

6.  I don’t mean to offend, but his group I term “Diarrhea of ideas, constipation of action”.  These people start all sorts of things but never follow through.  They often start many things  but never finish.  Likely they’ll have joined many MLM’s before yours.

5.  Emotional decision makers. They jump on board your opportunity early based on what they percieve to be a great opportunity.  These prospects will buy anything that gets them hyped up,  but at the first hint of not getting everything they want fast – aka money -  they jump ship to  join the next great opportunity they see.

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What Is Dubli Fun Shopping? A DubLi Review

The Next eBay?

The Next eBay?

I had to share this company after I went online searching for a birthday present for my wife.  I was looking for a digital camera, and the internet being what it is, I was looking for the best deal.  I ran across DubLi.com, and was glad I did.

What I found was insane!  I found what I was looking for, and a great deal indeed.  A 10 megapixel digital camera with video, small, light weight and easy to use… brand new for $52!  The starting price?  $242.00

It answered a couple questions…

Too good to be true?  No!

Always a question following new sites…  DubLi scam?

So, what is Dubli fun shopping?

Here’s what I found out about the company…

DubLi.com is the vision of founder, Michael Hansen, who envisioned worldwide ecommerce shopping and went to work creating a process to produce traffic sizable enough to power the shopping portal.  To meet his idea, he and his team built a reverse auction site to create online activity, which then transfers into the internet shopping mall in much the same manner as eBay traffic moves through shopping.com.

Corporate offices are located in Germany, Cyprus, USA, Dubai and the British Virgin Islands.  The business has delivery centers in Phoenix, AZ, Berlin, Germany, with development into Australia and New Zealand in late 2009.

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