Somewhere in my past someone said “… it takes more heart than brains to succeed”.  At the time I believed them…  But, I’m not so sure about that any more.  I now think it takes a good dose of both.

I live in a town that has a long history of mining.  Since the 1860’s, millions of miners have come and gone, buying claims, physically toiling at the task of moving earth to access precious metals.   I respect  these men for having the heart to chase a dream that very few ever achieved.  Somehow the allure of finding the “mother lode” kept them at it.

Miners came from around the country and globe to seek their fortune.  They came with little knowledge of how to mine, little money, and few tools.  Unequipped, they blindly chased their dreams.

Just for a second here,  fast forward this concept a century and a half…  Does it suddenly sound familiar to the current state of network marketing?  Hmmm…

Back to the history lesson.

History showed us that the guy on the work end of a shovel or pick-axe was not the one making the money!  Heart and desire appears to be not the only requisite of success and wealth.  There seemed to be something else…

A fellow by the name W.A. Clark started out this way in mining.  He dug.  He sweated.  He hurt.

He also thought… what were all the miners doing?  The exact same, and achieving the same results – not much!

He questioned what they all had in common besides their work.  They needed supplies!  They needed tools.  And he realized that he could profit from their needs.

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You’ve started building your lead lists online, making your calls to the prospects that visit your capture pages…

But while that’s happening, what are you doing to generate leads outside of the cyber world?

When I first started my MLM biz, for the first month or two, there were weekly calls, three way calls, e-mails, webinars…support of the kind needed to get you up and going – fast.  All of it was sell, sell, sell.

I made some prospect conversions, built a grasp of the info and was able to talk shop to anyone – and I did… to the point of scaring off many prospects.

Slowly the communication and support from my upline started to fade.  I found myself working on my own.

Someone in my upline  suggested buying lead lists… which I did, and got a few customers. Let’s just put the concept to rest right now.  Lead lists suck!

You buy supposed hot lists of people who “just signed up”… call them and get hung up on by folks who don’t want to be bothered…who have already been called by other saps who bought the same leads… who don’t want another telemarketer bugging them…

Lead lists are dead.  If you want to practice getting hung up on, go ahead… All you’re doing is chasing.

So, I started listening to another of the CD sets, listening to ideas, learning how to become a leader in the MLM industry…

When I came across a couple simple ideas…

But, how do you know what works and what doesn’t?

One answer is this… Try them!

I had always known to listen to people that had already done what I wanted to do.

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