How Will Your Life Be Measured?

What is success?  How do you achieve it?

Well, it all depends on who you talk to.  What’s your idea of success?

You might be successful in your relationships, marriage, faith, athletics, spirituality, losing weight… there are many areas of life to strive to reach a goal that, to you, equals success.

In the MLM business world, success may be measured in numbers of customers and down line reps you have.  It may be a certain monthly volume of sales, a certain monthly commission income.  You might even base your perception of success on how successful the reps in your down line are with your assistance and coaching.

I recently re-read Napoleon Hill’s best  seller “Think And Grow Rich”, a compilation of the attributes of more than 500 of the early 20th century’s richest and most successful industry magnates.  From more than 25 years of research,  Hill puts together one of the earliest books on self help.

Hill talks often of “the secret” given to him by Andrew Carnegie, and sets out to discover the steps that make a person capable of attaining financial success.

His subjects, although financial tycoons of his era, were not just successful in respect to industry.  He chose industry leaders, politicians, and people who had overcome significant hardship or disadvantage to achieve success – financial, spiritual, emotional, or other.  All intimately knew “the secret”.

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Have you asked yourself  “what am I working toward with my MLM”?

What are your dreams worth?

Are your goals written down and frequently examined?  Are you following a plan to reach those goals?  Are you inspired every day to keep moving toward your dreams?

I recently returned to Napoleon Hill’s “Think And Grow Rich”, and again found myself staring at his works with awe and feeling the re-stoking of the flames of desire within me that make me get up each day to face new challenges.  I hadn’t lost the fire… simply I found that his book added more volatile timbers to the blaze…

As I re-read this great work – one of the first of it’s kind on self help and motivation -  I recounted what life has provided me in the form of challenges and took stock again of what are my reasons for being.

In the realm of MLM, this is often regarded as the”Why”.  Why are you doing network marketing?  What are your reasons?  Family?  Financial freedom?  Fire your boss and work for yourself?  Simply add income to your month?

Most “Why” answers are valid (most are  moral, legal and honest).  Everyone who pursues the life of an entrepreneur has a very strong “Why”.

The question then becomes… how do you value your time and effort?  Are doing what is necessary to get to your “Why”?

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Headline Essentials

Do your article headlines GRAB attention, or do they whimper helplessly “please take pity and read me”?

According to the news industry, the average headline  will inspire only 200 people out of 1000 to read your ad or start reading your article.  If your headline is weak, you can cut your readers in half.  A strong, exciting headline can double the interest.

Consider that 70-80% of the response is generated in your subject line, so your success is largely dependent of your headline.  Even mediocre copy writing skills in your content will get more activity if your headline pulls them in.

You want to include 4 critical elements in your title to grab attention, and inspire action… which is to have the reader read your article.   So, you must start with a HUGE BANG!

Within 2-3 seconds your prospects decide whether to read your  message or pass by to the next: they scan for items of interest and leave the rest.

Here are four crucial  tips for writing your next “knock out”  headline for your network marketing business.

1. Your Headline Should Be The First Thing The Prospective Customer Sees

No one cares about you, your name, your product, or your company.  If you put this info in your headline, you are wasting your time.  People primarily care about one thing only… to meet their current needs or desires.

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Training people in the MLM industry, I get asked asked this question frequently.

“What’s wrong with what I’m doing?”

I often get emails like the following:

Warren, I’m on the phone at least 10 times a day with no sign ups.  I send them emails with my company’s presentation on them. No one wants to close the deal. Either people tell me they’re not interested when I follow up or I can’t ever get a hold of them again. The majority don’t review the information and keep putting me off. Regardless of how good the meeting or conversation goes, no-one signs up.   I don’t know what my problem is. !

So…. what’s going on here?

The main thing that comes to mind is this:  Are the 10 conversations per day qualified, or are they just targets?

Here’s the reality of the situation…

You’re either approaching cold prospects who have no interest in the MLM industry (and you didn’t ask questions to find that out their qualification) or you’re “attracting” 10 new people a day with your untrained advertising who are already involved in the industry but are not actively looking for what you have.  They may become prospects in the future, but they’re not today.

If you purchase lead lists… good luck!   They’re more likely to be “suspects” at best.

However, if you’ve created a lead funnel like what I help people create at MLM Growth Explosion, or you’re using something like PPC, then you’re getting QUALITY prospects … and 10 leads a day like that might just be the real deal!

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By now you’ve likely heard the term “attraction marketing” .  But do you have a good description of what it is.

It was not entirely foreign to me, but prior to my education on what it really is to market this way, I had been on the other side…

Companies have done this for years…  maybe you’ve seen some of them?

Home Depot does this type of marketing…  They have free classes at their stores on decorating, painting, building patios… they have books for purchase that teach people how to build, plumb, wire…

So what does this do?  It creates customer loyalty, and when the customer is looking at their next project, they look in the book for what materials and tools they need…

And where do you think the go shopping at?  Home Depot?

Exactly!

This is what attraction marketing  does.

It places you as an expert in the field, such that when someone is looking for a particular item or service,  they will come to you!

In network marketing, this is a powerful piece of leverage!  You position yourself so that people who want to have a successful network marketing business seek you over anyone else, thus putting already committed network marketers into your business.

They want to be there, and you do not have to sell them anything.  It does not matter what your company or product is, because you are what they are buying for your value as a leader… you’ve attracted them to you by showing that you have value – can teach them how to lead and build a profitable networking business.

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Have you ever posted an ad for your MLM biz online?  Did you know what you were doing when you posted it?

I started out the same way…posting to social sites with vague descriptions purposely veiled to keep the network marketing side hidden until the prospects took the bait.

I’ll give you the success rate in as few words as possible… It sucked!

I was trying to use direct sales marketing in a market that is inundated by hundreds of ads per hour when they surf the internet.  I still can’t believe that I actually though cheesy ads “looking for motivated individuals to join this upstart company” and similar posts.

You may have seen some of them…

Company XYZ Looking For Hard Working People
Get in on the ground floor.
Great compensation
Call me today!
(555) 555-5555

Maybe you’ve done this in the past, or even doing it right now.

Let’s get this straight right now, THE MADNESS HAS TO STOP!

MLM success in the past was based on direct sales, telling everyone about your product or company the first time you met them – and every time after that too!

The current top MLM earners are using attraction marketing online.

What is attraction marketing?

You no longer sell your product directly.  You provide value in who you are, attracting people who want to work with you.   Out of this group of people, you’ll find people that also want to work in your MLM.

So how do you go about attracting prospects?

You’ll need a few tools that you use integrated in a marketing system.

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Has your MLM business imploded while you watch other network marketers EXPLODE their MLM?

I used to go into MLM battle with a single shot rifle and bayonette.  The trouble was, I was fighting in a war where others were using laser guided, remote, computer controlled weapons.  I wasn’t making anywhere near the same progress as them…

You’re here reading this because you have these same issues in your MLM business: still engaged in hand-to-hand combat.

What, exactly, is MLM hand-to-hand combat?  I’m sure you’re familiar with it…

Cold calls, buying lead lists, talking to your friends and family, posting flyers, giving away free samples (they weren’t free to you, were they?).

4 months back I was recruited to the other army.  I lay down my rifle and walked away… forever.

Weapons of mass mlm domination…  sounds daunting if you’re not the one aiming them.

The top online network marketers are using the weapons of mass MLM domination to do just that… DOMINATE their MLM businesses.

By now you’ve heard of pay per click, forums, classified ads, banner ads, social network marketing, video marketing, ezines, solo ads, listbuilders, article marketing…  the possibilities make the mind swim.

For many people, the arsenal of marketing tools is just down-right frightening.

“It costs too much”, “I don’t know how to use a computer”, “I’m not experienced with the internet”.  There are lots of excuses…

Lets get one thing in the open right now…

Fear holds you back, and keeps you right where you are, with exactly what you’ve always had!

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The other day while I was at the coffee shop, admittedly I was eaves dropping as a young man extolled all the virtues of his latest network marketing company on his poor, entrapped victim.  As he blathered on and on about his new super tonic from the rainforest of South America, I was amused by the uncomfortable chair dance of the unfortunate sap who agreed to sit and listen to him explain the ingredients, the comp plan, the amazing ground floor opportunity.

As this continued on, the young man looked up as a someone he recognized passed by.  He briefly slowed his dialog to wave and shout “Hey, Dan!” to the other guy walking past.  I held back a laugh when “Dan” quickly averted his eyes when he recognized who was calling to him, and made for the door at double pace.  As “Dan” avoided confrontation, the uncomfortable squirming of this young man’s prey ramped up, and attention was soon fixed on him again as the benefits of joining were explained.

I actually had to leave before I made a scene, as I was starting to be very amused with the situation and was threatening outright laughter.

Is this how you prospect?

Have you ever seen someone you know purposely avoid you because they know you’re going to try to sell them on your latest and greatest network marketing opportunity?

It’s how I used to prospect, before I realized that this direct sales approach was not effective, and better methods exist that reach way further!

No longer am I chasing leads… in fact they’re now finding me.  I use 5 different tools that allow me to submit articles to over 300 article directories daily.

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It’s ok to admit it…

You’re using old technology, aren’t you?

Well, you’re not the only one.

Most network marketers are using the old ways of networking…  cold calling, buying lead lists, talking with strangers, meetings, bugging friends, family, neighbors.  I’m sure you’re as familiar with those as I am.

The difference is I don’t use those techniques anymore.  Over 90% of people in network marketing will fail because they do not use new methods.

Old school methods and new technology: both can get you to your destination, but one will take you a lot longer!

When I joined my first networking company, I was given the “old school” tactics.  Make a list of everyone you know – family and friends -  and start calling!  Use your company’s sales webinars, sell your product.  Buy prospect lists and cold call them.  Put out flyers.  Generally, tell everyone you know about the great new opportunity that they absolutely have to join because it will change their lives!

As I now see, this is like going through an open market in Tijuana.  There are so many advertising and selling that people stop paying attention and actually want to run away.  Everyone has a pitch, trying to sell to anyone with a pulse.  It’s funny now, watching people trying to do just what I did.  They look like a hungry dog below buffet table, hoping – praying – for some fallout or maybe even some pity.

That method is called “direct sales”.  It is not networking.  Networking involves creating and building relationships, not destroying them the way direct sales does.

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Admit it.  You’re scared of using internet marketing.  There’s too many systems and too many self appointed marketing guru types who claim their system is the only way, and you just don’t know who to trust.

Not too long ago I would have agreed with you 100%.  The results of google searches for online network marketing systems made my mind swim.  How can anyone ever decide who they should follow?  Who’s genuine? Who’s a fake? Which systems are duplicatable, which are scams?

About 95% of network marketers are in your shoes… they don’t know where to turn. Thus, they are not using the internet effectively.

I subscribed to many e-mail lists and had plenty of phone calls from people that couldn’t answer my questions, or wouldn’t listen to what I was in need of.  Maybe that’s partly my fault, because I didn’t know what I needed either.

Online marketing is a relatively new idea in network marketing.  Many of those espousing their methods and systems are not actively pursuing network marketing.  Instead, they’re selling marketing.  There is no vested interest in building a network marketing business, so there is also a lack of understanding how to market a MLM business.

In finding someone to work with, I had several criteria to meet:

First, they had to be a network marketer.  If they are not actively a network marketer with an established MLM business they are building or getting paid from, they’re off the list.  It doesn’t matter what their primary company is as much as that they have one.

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