5 Holiday Marketing Tips: What Not To Do To Generate Leads And Sales
Like it or not, it’s officially the holiday season. I like to loosely wish people “Merry New-Thanksgiv-o’ween-mas” with a slightly cynical side of “bah-humbug”.
I’ll admit, I’m not much of a fan of what consumerism has done to the last 2 months of the year, but I deal with it and try to ensure that I keep focused on what Christmas is traditionally about. For me, it’s still about Christ’s birth and spending time with my family. For all I care, most everything else can stay in the media and stores.
As the holidays approach, it is more important than ever to keep focused on what you’re doing to build your online MLM business. Too many people get side tracked and their business suffers for it. If you want to keep your commission checks coming in to pay for your Christmas expenses, here’s some considerations you must take.
1. Pushy sales people! It doesn’t matter if you’re in a store or online: pushy is still pushy. At this time of year, everyone is selling something. For a refreshing change of pace, consider offering to help people buy instead of stuffing your product or service down their throats.
2. The sales pitch from strangers. This applies to online marketing too. There is nothing I dislike more than meeting someone online for the first time who immediately pitches their service or product at me. They don’t know me, or what I need. This is a fast track to being spammed!
3. Holiday specials. Watch the prices on items you consider buying, because in August, September and October they tend to be lower in cost. The prices often are inflated this time of year so that the 10% sales price looks like a good deal, when you’re really getting the same price you should have been offered in the first place. Don’t be one of these marketers. You’ll lose customers in the long run due to your dishonest practices.
4. Over doing the process of up-selling! A deal is a deal, and more products at a discount can often be better deal. But selling someone what they don’t need so they can spend more to save $10 will often leave them feeling like they just got taken. Make the offer available, but don’t sell something someone doesn’t need. Ask them what their needs are and meet or exceed them, but don’t try to push more than the currently need or can use.
5. Bait and switch marketing. I never return to the unscrupulous who offer me something, then try to sell me on something different that supposedly will be “so much better”, and usually costs way more than what I wanted in the first place. This is the worst form of us-selling.
Your business needs to be advertised during the holidays. Taking a hiatus will only hurt you in the long run, because there are people out there taking your market share with continued efforts while you sit back and sip egg-nog. Simply tone it down, and stay consistent. Offer value and watch people seek you after the holidays.
Just take into account the season and that people are not as likely to join your opportunity immediately. As such, keep your presence noted with simple offerings of information and good will. Keep the posts and content less pointed toward sales.
Sell yourself this time of year, as a leader, as a motivator, as a ethical and moral business person.
Wishing you a happy and prosperous holiday season, and abundance in 2010.
Warren Smith
406 490-2556
Get Ahead In Life Marketing Group LLC
http://mlmgrowthexplosion.com
I invite you to get your own 1 hour free video from two of the best network marketers in existence. It’s available at http://recruitmorereps.mlmgrowthexplosion.com
Tagged with: lead generation • mlm business • mlm leads • mlm marketing tips • network marketing tips
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