Consider this: what was the last site you visited that really caught your attention?

Maybe it was a political piece that hit on several issues you believe strongly about.  Maybe a writer was insightful and provided some different points of view that made you think deeply about something in a way you hadn’t before. Or maybe what you read made you laugh out loud.

Did you return to that site? Well, assuming the subject matter was remotely relevant to you, there’s a good chance you did.

You came back because you were intrigued and emotionally engaged.

You came back because the site was of interest to you.

If you want your posts to have a regular, devoted readership, remember this:

People come because of the information you provide, but will usually only stay if you provide it in a way that interests them.

Here are four things I’ve found that will keep those people coming back.

Teach through personal experience

The best is to use real life experiences, but if you find your life mundane and not worthy of writing about, consider inserting yourself into what might otherwise be a purely factual life-lesson. This addition of a personal touch can be enough to create a sense of connection between you and the reader.

It doesn’t have to be deep, profound life altering story.  Everyday encounters with various people, or your family can create an emotional bond, especially if you can insert a lesson of some sort.

It’s ok to stray from relevancy

Conventional advice maintains that our readers will abandon the post if every word and thought isn’t about the central topic.

That’s not always the case.  A bit of off-topic rambling now and then shows that your site is human, rather than a how-to manual, and will make readers more likely to be intrigued by you and what you do.

If you sit and think about things for a few minutes, you might find that the carton of milk that was spilled on the floor, attracting your 18 month old to sit in the middle of it – which gave you the idea to use diapers to clean up the mess – has a life lesson embedded.

Make recurring themes

The internet is a very big place.  It’s like trying to comprehend Warren Buffet’s bank account.

Due to this enormity, it’s easy for your posts to feel anonymous. You write, they read; you’re like two ships passing in the night.

Build upon previous posts with newer, more in-depth content.  Bring people back with increasing your value.  Often, re-wording an topic will have much greater impact on people who have previously read your content.

Use other interesting people

This is great.

I’m one type of interesting.  But others may not quite “get me”.  I have a certain way of presenting myself, and often using other people in your posts can improve your readability.

If you know people in your topic area who are interesting, consider doing mini joint-ventures. You can trade guest posts, create a co-branded product, or run duo Q&A sessions. Some of the other person’s interestingness will rub off on you, and yours on them.

Remember, you want your readers to visit, read, and return to your site.  Even solid content with valid information will attract only one-off readers if it’s not compelling.

If you are ready to take on article marketing to build your MLM business, I invite you to join me at my site, take a look at what I do and decide if it can work for you.

Warren Smith

406 490-2556

Get Ahead In Life Marketing Group

http://mlmgrowthexplosion.com

If you’re serious about learning how to write effective ad-copy that gets attention and inspires action, check out http://killercopy.mlmgrowthexplosion.com

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